Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, ...

These two words are more than Morehead State’s brand tagline. They convey an invitation and a promise for students not just to soar but soar higher. We invite students to find their purpose and ...

Underwear is the unsung hero of your wardrobe, and in 2023, men’s underwear brands have stepped up their game like never ...

The University Style Guide is designed to help writers and communicators across campus with matters of grammar and style, whether writing for the University’s internal or external audiences. This ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

The editors at Strategic Relations and Communications have developed this editorial style guide for CU Boulder faculty and staff, especially those who write for an external or formal audience. Such ...

Allbirds’ use of natural materials, such as merino wool, ensures that their underwear stays fresh and dry, even during intense activities. The brand’s focus on environmental responsibility means you ...

Contrary to popular belief, investing in luxury fashion is more than an act of indulgence—it’s about making smart, high-value purchases ...