But before we get into each tool in detail, how do you calculate your marketing ROI? First, you start by setting marketing objectives for each campaign Then, you identify and name the KPIs that you ...

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the ...

If you remember nothing else, remember this: Your CAC (Total Marketing Cost / Total New Customers) is worthless without knowing your CLV ((T x AOV) * AGM) * ALM. Aim for a CLV:CAC ratio of roughly 3:1 ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...