In business-to-business (B2B) marketing, white papers are used ... ones may have objectives that differ from those of a white paper. For example, white paper goals include nurturing an audience ...

Here is an example of Ragan’s Healthcare Communication ... the launch of their Expert Guide to Online Content Marketing white paper. While the PDF itself is not a great example of a content ...

CHICAGO--(BUSINESS WIRE)--A new white paper titled, “7 Consumer Types for Successful Targeted Marketing” was released today by Euromonitor International. The consumer types are based on data ...

The white paper explains what permission based mobile marketing is ... All points are illustrated with examples and case studies from all over the world supplied by members of an MMA Task Force.

Let’s take a closer look at some of the other benefits of using lead magnets and discuss how you can use lead magnets—particularly e-books and white papers—in your own marketing efforts.

Search Engine Journal’s Deputy Editor Murray Newlands recently released his own comprehensive guide on mobile marketing strategies ... the iPad audience is, for example, very different from ...

"This example clearly showcases the financial benefits of bringing high-value Chinese tourists to a region. Our white paper packs a lot of pragmatic, actionable advices for any Destination Marketing ...

White papers are commonly designed for business-to-business (B2B) marketing purposes between a manufacturer and a wholesaler, or between a wholesaler and a retailer. White papers are sales and ...