Breakfast is often hailed as the most important meal of the day, and fast food giants McDonald’s and Burger King have long ...

Breakfast has been revolutionary for McDonald’s, which started early menu items in 1975 with the debut of the Egg McMuffin, whose 50th anniversary the chain is celebrating with the introduction ...

Three different Minecraft-themed meals are now on the menu at McDonald's according to the Chicago-based burger chain -- two ...

The campaign from ad agency Leo Burnett is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign.

McDonald's USA President Joe Erlinger called the breakfast menu "a cherished tradition and cornerstone of our brand," adding that the fast food chain offers a "one-of-a-kind breakfast experience ...

McDonald's is giving a breakfast menu staple the celebration it deserves. The Golden Arches' classic Egg McMuffin was invented by Herb Peterson in 1971 and made its nationwide debut four years later.

Per McDonald’s, the breakfast menu item was first invented in 1971 when Santa Barbara, California franchisee Herb Peterson came up with the idea of making a handheld eggs Benedict.

It remains relatively early in McDonald’s race back to unified value. The chain in January launched its McValue Menu—a ...