Minimalist packaging, by design, uses fewer materials, which translates to lower resource consumption during manufacturing and less waste post-consumption. Many companies are moving towards ...

However, simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums as minimalist packaging. A product from a generic brand is one ...

The researchers examined a recent trend toward minimalist packaging—including when and how package design can influence consumer perceptions about products on grocery-store shelves.

In addition to environmental benefits, minimalist packaging can enhance brand identity. A clean and simple design allows ...

However, simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums from minimalist packaging. A product from a generic brand is one ...

it also encompasses innovative design approaches that optimize packaging efficiency. Minimalist packaging, for example, eliminates unnecessary layers and focuses on simplicity and functionality.

In its early notes on 2025 design trends, Packaging Digest says minimalist designs are increasingly prevalent as “consumers are drawn to more modern, fresh, and authentic designs.” But ...

Design studio JJJJound has teamed up with Korean artist Gyuhan Lee for its latest project that uses cardboard packaging to ...