Another approach is source reduction, which involves redesigning packaging to use fewer resources. Many brands are turning to minimalist packaging designs that eliminate unnecessary layers ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

CASER LONDON blends minimalist design with sustainability in their MagSafe-compatible iPhone cases, offering a story-driven, ...

Artificial intelligence is revolutionising packaging design, allowing brands to predict consumer reactions and create visually compelling, data-driven packaging.

Packaging design has always been a critical component of product marketing, influencing consumer behaviour and brand perception. In recent years, artificial intelligence (AI) has emerged as a ...