and holds an ice cream cone on a stick like a scepter." He has become the store's definitive symbol, coming to life on social media and engaging with fans in real life. Mixue could expand to the ...

"I'm not looking for the cream of the crop of drinks, just something to drink while going home," Tun, 19, said. Nathanael Chow, an investment consultant, said he always gets the Signature King Cone at ...

The acclaimed pastry chef will dole out 100 of the Dipped Whisk confections at his namesake, Dominique Ansel Bakery (189 ...

A humble shaved ice stall in Central China has expanded into an empire with 45,000 stores, here is everything to know about ...

The menu is short and very sweet. It includes the signature ice-cream cone, variations on bubble tea and a lemonade that made Mixue China’s biggest purchaser of lemons. It helps that Mixue ...

But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.

Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.

The title for the most fast food outlets in the world no longer belongs to McDonald’s - and the chain that took its top spot ...

The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble ...

Mixue's popularity has soared as shoppers suffer during China's economic slump and housing crisis. On the menu is a selection of bubble teas, a signature ice-cream cone, and a lemonade making the ...

Nathanael Chow, an investment consultant, said he always gets the Signature King Cone at Mixue — vanilla soft-serve ice cream in a tall waffle cone. Chow said he was drawn to the brand because ...