and holds an ice cream cone on a stick like a scepter." He has become the store's definitive symbol, coming to life on social media and engaging with fans in real life. Mixue could expand to the ...

"I'm not looking for the cream of the crop of drinks, just something to drink while going home," Tun, 19, said. Nathanael Chow, an investment consultant, said he always gets the Signature King Cone at ...

The acclaimed pastry chef will dole out 100 of the Dipped Whisk confections at his namesake, Dominique Ansel Bakery (189 ...

A humble shaved ice stall in Central China has expanded into an empire with 45,000 stores, here is everything to know about ...

The menu is short and very sweet. It includes the signature ice-cream cone, variations on bubble tea and a lemonade that made Mixue China’s biggest purchaser of lemons. It helps that Mixue ...

as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...

Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.

MCDONALD’S has lost its title as the world’s biggest fast food chain after a little known company soared to the top as shoppers feel the pinch. In just three years, China’s Mixue ...

China's Mixue Ice Cream and Tea has become the world’s biggest food-and-beverage chain in terms of the number of locations, topping McDonald’s and Starbucks. With the name pronounced as “ME-schway,” ...

The title for the most fast food outlets in the world no longer belongs to McDonald’s - and the chain that took its top spot ...