The World’s Most Famous Logos, Organized By Visual Theme Marks of Excellence, a freshly revised book from Phaidon, compiles today’s most identifiable logos according to their visual tropes.

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Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all ...

While many corporate logos often fly under the radar, there are a select few which have become recognizable across all corners of the globe. From the swirling script of Coca Cola to the famed ...

How a Logo Can Make Us Remember a Company. Some of the world's most famous and successful companies have extremely memorable logos.

Companies like McDonald's, Starbucks, and KFC have some of the most well-known logos in the world. However, the original versions of their logos would be unrecognizable today. McDonald's first ...

See how logos of top companies have evolved. Compare original designs with their modern counterparts.

Check out how these famous brands have altered their logos — for better or for worse — since they originally opened their doors.