Coco Gauff's line with New Balance continues to expand.

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

As the Buffalo Bills ramped up minicamp activities, sharp-eyed observers noticed a significant switch under center, and it had everything to do with the quarterback's footwear. Jo ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

New Balance re-entered the football performance market in April 2024 by unveiling new cleats and announcing the signing of rookie Marvin Harrison Jr. As of last season, New Balance did not have an ...

New: Boston College will become the first FBS team to wear New Balance jerseys this upcoming season. The Eagles had signed with the Boston-based company for all sports but football in 2021, while ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

In a surreal twist, the game is shown to be taking place in a New Balance shoe box, with a life-sized Endrick then revealed ...

Marvin Harrison Jr. Joins New Balance to Reveal Its First American Football Cleats: Ahead of the top prospect's long-awaited draft day later this week.

One of New Balance’s most revered shoe models will return next month. However, you’d be forgiven for not recognizing the name. Less regular than a leap year, the near-mythical New Balance 1300JP only ...