In recent years, Kendrick Lamar has been seemingly all-in with Nike — which made last week’s Asics appearance all the more surprising. The rapper’s sneaker collaborations began with Reebok ...

Case in point: Rapper Kendrick Lamar's Super Bowl 59 halftime show, which not only contributed to an historic ratings bonanza for Fox, but has apparently resulted in a massive sales spike for Nike.

Getty Image Kendrick Lamar’s Super Bowl Halftime Show Reportedly Increased Online Resales Of The Nike Shoes He Wore By 413% Aaron Williams Hip-Hop Editor Twitter February 11, 2025 ...

Deion Sanders’ iconic Nike Air DT Max '96 has surged in value on the secondary market following Kendrick Lamar’s Super Bowl LIX halftime performance, according to a report by Complex.

Kendrick Lamar is no stranger to great Nike sneakers. During his landmark Super Bowl performance in February, he laced up the legendary Nike Air DT Max 96. He’s also collaborated on seven ...

An Arkansas couple was trying to sell an old pair of Air Force 1's on eBay last month when the promo image for the shoes ended up as cover art on one of rapper Kendrick Lamar's recent songs.

Kendrick Lamar's Super Bowl Performance Spikes Nike Air DT Max '96 Resale StockX reports a 413% increase in trades since the Super Bowl LIX halftime show. Victor Deng February 11, 2025 ...

Kendrick Lamar performs at Super Bowl LIX at Caesars Superdome on Feb. 09, 2025 in New Orleans, Louisiana. Getty Nike Air DT Max '96 sneakers.