Apptera, a voice and visual mobile ad network, has won $10.5 million in extra funding to help the company push forward in the mobile advertising space. Existing investors Lightspeed Venture Partners, ...

Twitter has bought a small security company that specializes in protecting online ad networks against malicious ads embedded by cybercriminals. Financial terms were not disclosed. The acquisition ...

Mojiva Inc., which runs a mobile advertising network and the independent mobile ad-serving and analytics platform mOcean Mobile, has closed a $7 million second round of venture funding. The B round ...

Behaviorally targeted (BT) advertising generated on average 2.68 times the revenue per ad as non-targeted run-of-network (RON) advertising in 2009, while average CPMs for behaviorally targeted ...