A new ad from Insiders launches Oat Cult, a new probiotic overnight oats brand, into the UK market with a dark and funny film that references everything from the Wicker Man to Edward Scissorhands.

A cider bowl is passed around and animal bone costumes dance a jig as a crowd wishes good health to apple trees. It’s a tradition with pagan roots in the UK known as wassailing, which is ...

Whether it’s torchlit processions, folk dances or modernised pagan rituals, these events take you far off the beaten path into Europe’s cultural heart. Bonfires and blessings: Medieval ...