Unity's Q1 results met expectations, but there is little to get excited about just yet. Click here to see why U stock is a Hold.

Unity has fully migrated its ads network to new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform.

Unity Software is undergoing a strategic transformation, shedding underperforming segments to become more focused, profitable ...

Quarter-over-Quarter Comparison Unity advanced its timeline for the Vector rollout, completing the migration ahead of schedule compared to Q4 2024 expectations.

Subscription Growth and Vector Launch Unity revenue declined by 5% year over year in the first quarter, but with the video game engine developer's "portfolio reset" nearly in the rearview mirror ...

Bromberg introduced Unity Vector, the company's new AI-powered ad platform, designed to improve targeting precision and audience scale. The rollout will begin at the end of Q1 2025 and is expected ...

The AI-powered Vector advertising platform launched earlier than expected, providing a tailwind for the Grow Solutions business. Unity noted that while professional services revenue and ...

Meanwhile, the Grow Solutions segment, which includes Unity's ad business, dipped 4% to $285 million. The AI-driven Vector platform is trying to pull it back up, but it's still early days.

Unity Vector is central to its turnaround strategy. This new AI-powered advertising network is designed to significantly improve the performance and efficiency of the company's Grow Solutions segment.

The Grow Solutions segment, which houses Unity's advertising business, still saw revenue decline by 4% in Q1. However, Unity Vector is starting to offset declines in other products.

In the Grow Solutions segment, which houses the company's advertising business, revenue was down just 4% as the early rollout of Unity's new Vector platform helped offset declines elsewhere.

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced financial results for the first quarter ended Mar ...