After Coca-Cola launched its 'Halftime' campaign for the ICC Champions Trophy, Pepsi fired back with a witty response. The ...

SEE ALSO: Pepsi autopsy: How the brand got its commercial so massively wrong They're asked to perform a series of team-building exercises, like assembling a bar and asking one another scripted ...

The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...

Pepsi-owner PepsiCo is spending a huge amount of its budget on the Super Bowl this year. It has a raft of ads and marketing activity planned for the big game across its portfolio of brands.