Polge, whose father was Chanel’s in-house fragrance creator between 1978 and 2013, had long known about the relationship ...

As to why so many young men have suddenly developed a deep interest in fragrance, Uddenberg posits that it goes hand in hand ...

It's not just the women either: A recent survey on consumer spending by the investment bank Piper Sandler found that fragrance spending among teen boys had increased by 26% since the spring of 2023.