Oscars, millennial pink took center stage, setting a trend that's bound to last all year. Celebrities flaunted it in their dresses, accessories, and makeup, making it the talk of the town.

Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

Democratic lawmakers turned Donald Trump's first joint session of Congress into a strong protest. They wore pink to signal opposition to his policies, particularly on women's rights and healthcare.