McLaren secured a dominate 1-2 finish in Formula 1, the brand is celebrating the manufacturers other race-winning F1 car: the ...

Formula 1 cars having the ability to change their livery while out on track sounds like a marketer's dream and a commentator's nightmare. Teams might replace a sponsor's logo in a particular ...

The biggest advantage is that the display tech will allow McLaren to rotate the brand insignia and ad message on its cars dynamically, without having to deal with the hassle of applying and ...

At all races, even the wheel rims on the McLaren car are in the colors of the Google Chrome logo – a creative approach to brand promotion. Although there are limits under F1’s regulations on ...