One of my all-time favorite posts on the Social Media Contractors blog is by ... how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional ...

Governor Spencer Cox and Frank H. McCourt Jr. argue that social media users should be able to own their personal data.

For example, journalists who work for organizations that started in television news are much more likely to list Facebook as one of their most commonly used social media platforms compared with ...

Brands can stand out on emerging social media channels through thoughtful experimentation, tailoring their content to fit each platform’s culture and engaging authentically with users.