With well over a hundred million people watching the Super Bowl each year, companies have tried to bring their A-game for commercials throughout the last few decades. Many of those ads have ...

Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

With NBCUniversal’s asking price for a 30-second ad in Super Bowl LX being $7M, some buyers are surprised at the cost.

(Haagen-Dazs via AP) For decades, the Super Bowl ad game was a battleground for marketing giants. Anheuser-Busch, General Motors and other big spenders locked in prime-time spots year after year.