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H&M is replacing models with AI clones for ads and campaigns
Hennes & Mauritz AB, popularly known as H&M, is a Swedish multinational fashion brand that deals in fast fashion and sells ...
Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
H&M to use digital clones of models in ads and social media
Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...
H&M Is Tapping AI Models. Here’s Why It Could Be Problematic
Just in case unrealistic beauty standards weren’t prevalent enough in fashion, H&M has decided to double down with something ...
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H&M ‘AI Generated’ Clones To Replace Human Models, Here’s How The Internet Is Reacting
H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...
H&M reveals plans for an AI model 'digital twin' scheme that may prove controversial
H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...
Elsa Hosk shares sultry high-fashion shots to launch an exciting collaboration
When it comes to high-fashion fatale, Swedish model and mother of one Elsa Hosk knows a thing or two. The former Victoria's ...