The reader echoes a question that comes up frequently: Whom are we trying to reach — and to what end? In fact, Morris’ ...

Millennials set the standard for consumers in the realm of technology and the study shows that this demographic is a coveted one for marketers, as they cannot be separated from their device. Novarra ...

demographic and psychological factors, has been used since the early 80s to give a more accurate picture of the target consumer. A newer twist is cohort marketing, which studies groups of people ...

These outlets, including RT en Español and Sputnik Mundo, target a demographic of 600 million Spanish speakers who rank among ...

YouTube yoga star Adriene Mishler says at The Future of Everything Festival that she wants to make videos for as broad an audience as possible-despite getting advice to target women in specific ...