You know Barbie, right? No matter your age, you’ve likely owned the doll or known someone who has. Since debuting on March 9, ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

Some vintage toys can sell for thousands of dollars. Discover the Barbie dolls from the 1950s that can now be sold for ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Released in 1990, the Barbie Cake Toppers set is a nostalgic treasure for both Barbie fans and collectors of retro McDonald’s ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...

The Barbie Phone, which we have so far seen as a toy, is now a fully-loaded feature phone. It has been launched in India.

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including ...