Baggy jeans are back and they’re not just for skaters or 90s kids anymore. In 2025, loose-fit denim has gone mainstream. Comfortable, versatile, and effortlessly cool, baggy jeans for men are this ...

Huddersfield-based Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX, a sub-brand of iconic Avirex Dept. Hela Brands has worked with Avirex ...

Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX in Sheffield. From gorgeous Georgian town houses to jaw-dropping penthouses, converted campervans to ...

Alfredo Cionti, President of Avirex, says: “The launch of AVX is a real milestone, bringing a new streetwear label with such heritage to the UK. Working with the team at Hela Brands to create ...