Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India. In India, seven out of ten ...

For decades, Hindustan Unilever’s (HUL ... With sales of over 2,000 crore, Lifebuoy is a dominant player in the 28,000 Indian soap market. Over its 130-year existence in India, the brand ...

Lifebuoy's goal has been to futureproof the world against infectious diseases by championing the proven preventative habit of handwashing with soap. While hand-hygiene received unprecedented attention ...