Developing best-selling fragrances is nothing new for Valentino. The luxury brand released its inaugural scent, Valentino di Valentino eau de toilette, in the late ’70s. It gained initial ...

So, it seemed only natural that the legendary brand’s Creative Director Pierpaolo Piccioli would call on the icon to be the face—and voice—of Valentino Beauty’s new Voce Viva fragrance.