All it takes is a little color theory. There are no real rules when it comes to makeup—that’s part of the reason we love it so much. It’s the ultimate form of self-expression; when it comes ...

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a colored mascara can make eyes appear brighter, enhance their natural color and ...

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There is little more striking a combination than a heavy application of electric blue eyeliner and the sparkliest diamonds, as Princess Diana so often demonstrated in the 1980s. But as popular as ...

In her viral makeup TikTok, Billie Eilish uses the Maybelline New York Tattoo Liner Gel Pencil in Bold Brown to define her bright blue eyes. Eilish starts creating her statement eyeliner by ...

Over at Luar, makeup artist Terry Barber was inspired by “late ’80s supermodel glam meets DIY club drag.” That translated to ...