Japanese whisky has logged some memorable milestones over the past several years. Back in 2023, the House of Suntory celebrated its 100th anniversary with a series of exceptionally rare, age-stated ...

The new logo, however, brings that information right to the bottle, with the initials “JW” surrounded by “Japanese Whisky” and “JSLMA” on a drawing of whiskey barrel head.

Masaki ‘Mory’ Morimoto, president of whisky-producer The House of Suntory, sees the JSLMA's efforts as an essential pursuit in enhancing the worldwide reputation of Japanese whisky. He commented: “We ...