It's called the Casio G-Shock GA-V01 and I'm predicting it's going ... up close and half like a discerningly crafted piece of Y2K nostalgia, it's going to be a real marmite piece.

Casio announces the launch of its ultimate summer BABY-G timepiece: the BGD-565 ... Built for active lifestyles, the BGD-565 is both shock-resistant and water-resistant up to 100 meters.

There's an entirely new Casio G-Shock model in the line-up. The GA-V01 is a nightmarish blend of sci-fi scariness and Y2K retro-chic. It's been a while since a new Casio G-Shock model was launched.