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As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.
Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.
A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...
New AI generated "models" in a Guess ad campaign have drawn criticism after being featured in the August 2025 issue of ...
Vice President JD Vance has jumped into the American Eagle Outfitters advertising campaign debate starring Sydney Sweeney.
Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.
"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...
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