Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That’s double what the company started with when it first added advertisements to its streaming experience back in January 2024.

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single click. Amazon Ad’s Video Generator, a free advertising tool introduced in beta last year, now has some new tricks and is generally available for sellers in the US to create “photorealistic video assets” in five minutes or less.