Meta plans to release a standalone app for its AI assistant, Meta AI, in a bid to better compete with AI-powered chatbots like OpenAI's ChatGPT.

Meta Platforms plans to test a paid subscription service for its AI-enabled chatbot Meta AI, similar to those offered by OpenAI and Microsoft to access advanced versions of their chatbots, a source familiar with the matter told Reuters on Thursday.

Meta has already brought its AI chatbot across Facebook, Instagram, Messenger, and WhatsApp, but launching a standalone app could help the company reach people who don’t already

Meta reportedly believes a standalone app could make Meta AI more accessible to users who are not active on its platforms like WhatsApp and Instagram

Meta Platforms plans to introduce a paid subscription service for its AI chatbot, Meta AI, to compete with OpenAI and Microsoft. Despite tests beginning in the second quarter, revenue impact may be delayed.