RedDrop was announced as the winner of the 2025 Fifteen Percent Pledge Achievement Award and received $200,000 in grant funding, mentoring and pro-bono consulting services from industry leaders.

Despite recent DEI rollbacks, The Fifteen Percent Pledge maintains almost 30 retailers. And James plans to double down on its mission.

The first idea that I had for The Fifteen Percent Pledge was because I was on the phone with someone talking about Target. They're based in this city where George Floyd was murdered [Minneapolis].

The Fifteen Percent Pledge is scaling its efforts to support Blackentrepreneurswith the aid of Kevin Hart’s Hartbeat Ventures and Andreessen Horowitz (A16z). Eligible members of the Fifteen ...

In honor of the Project WE x Fifteen Percent Pledge collaboration, Old Navy is donating $500,000 to the Pledge through its Imagine Mission Fund 2 to support the rise of Black creative entrepreneurs.

As of now, just 9 of the 2,900 brands sold at Sephora are black owned. The retailer is working with Aurora James, who created the 15 Percent Pledge to reach the goal.

As one of the few brands chosen for this highly competitive program, RedDrop was chosen as one of the five finalists after being chosen as a semi-finalist from the internal review committee and a ...