Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.

Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.

Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.

As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.

Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.

Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.

Search Engine Land » PPC » Google shakes up ad auction dynamics for holiday shopping Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help your brand stand out and win over consumers in the busy digital marketplace. In this ...

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.

The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.