YouTube might end ad blockers once and for all with its new unskippable ad feature. Here's what we know about it.

If you regularly watch YouTube on your TV prepare for your experience to get worse as the video-sharing platform has confirmed that 30-second-long unskippable ads are set to arrive on its Smart TV ...

Tech News YouTube Tests New Kind of Unskippable Ad YouTube is continuing its long war on ad blockers by seemingly ingraining server-side ads into its platform.

YouTube is introducing 30-second unskippable ads on connected TVs, replacing the two consecutive 15-second ads that can appear before a video starts.

YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will ...

YouTube TV's getting into the weeds of a DVR bug that makes its ads upskippable.

YouTube has announced during its Brandcast event for advertisers that it's bringing 30-second unskippable ads to connected TVs.

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

If you've been seeing more unskippable ads on YouTube lately, it's because the company was conducting an experiment.

YouTube ad-blocker users, prepare to stare at nothing for anywhere from 6 to 30 seconds. Multiple YouTube users are now reporting on social media that YouTube is serving them with blank ads or ...

Google cracks down on YouTube ad blockers with unskippable ads lasting hours, sparking user backlash and platform debates.