The group was called “Utah Hockey Club” for its inaugural season; that will now be retired with the launch of the permanent branding. “From day one, we committed that this team would be built with and for the people of Utah,

In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side profile of the mammoth with the Wasatch mountains and outline of Utah making up the top of the head. That logo will be used on the team's home jerseys, which features a primarily black look.