This release also introduces a concept Discuss is calling vibe coding for market insights. Borrowed from software development, where AI turns natural-language instructions into code, vibe coding in ...

Deductive Coding: A method of data analysis where codes are predefined based on existing theory or literature. Inductive Coding: A process of generating codes and themes directly from the data ...

Text-based classification Qualitative coding of focus group transcripts is a resource-intensive process. Researchers who carried out the qualitative analysis of these transcripts considered using a ...

Vibe coding marketing research has many advantages for gaining better insights for clients across sectors. One of the most important is that it enables anyone without a research background to look ...

Quality of Life Research, Vol. 18, No. 9 (Nov., 2009), pp. 1263-1278 (16 pages) Purpose Establishing content validity for both new and existing patient-reported outcome (PRO) measures is central to a ...