From a cost perspective the far-reaching benefits of predictive analytics for customer retention are undeniable.

Learn about how predictive analytics works, the types, benefits, use cases, and top tools.

As HDR’s new Director of Predictive Analytics, I thought I’d use this opportunity to clarify what it is we do and how architecture projects can benefit from it. So… what is predictive analytics?

Predictive analytics is the use of statistics and modeling techniques to determine future performance based on current and historical data.

You need to know how predictive analytics can help you plan more effective marketing campaigns. Chris Penn, co-founder of Brain+Trust Insights, explains.

Predictive analytics aren’t just being used to predict business outcomes. Their usage has spread into predicting elements that touch the everyday lives of consumers ...