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Deepak Shenoy, the founder and CEO of CapitalMind, provided a more prudent and discerning perspective on the potential ...
The sportswear giant spent $1.1 billion on "demand creation," which includes brand marketing, in its most recent quarter, up 8% from this time last year. Nike aired its first Super Bowl ad in ...
Stephanie Keith/Getty Images/Getty Images Nike, the world's largest sportswear company, is struggling with a sharp decline in sales as consumers steer away from expensive sneakers and athletic wear.
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Buying your Nike shoes online is getting a lot more expensiveOnline shoppers are at the frontlines of Nike's battle against discounts. The sportswear giant is working to reposition its online marketplace, Nike Digital, to a "full-price business," the ...
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