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Deepak Shenoy, the founder and CEO of CapitalMind, provided a more prudent and discerning perspective on the potential ...
The sportswear giant spent $1.1 billion on "demand creation," which includes brand marketing, in its most recent quarter, up 8% from this time last year. Nike aired its first Super Bowl ad in ...
Stephanie Keith/Getty Images/Getty Images Nike, the world's largest sportswear company, is struggling with a sharp decline in sales as consumers steer away from expensive sneakers and athletic wear.
Online shoppers are at the frontlines of Nike's battle against discounts. The sportswear giant is working to reposition its online marketplace, Nike Digital, to a "full-price business," the ...