News

MAXMEDIALAB has been appointed media agency for Paspaley, the Australian luxury brand and global producer of South Sea pearls ...
Ryan Gracie, the CMO of MyDeal, has been appointed chief customer & revenue officer at BIG W. He moved to MyDeal.com.au in ...
Omnicom, which will emerge as the world’s biggest advertising group after swallowing IPG, revealed $66 million of costs ...
The federal government is preparing to overhaul data and technology policy, including the use of AI, as part of a push to ...
There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...
Independent independent creative agency Bullfrog has appointed Georgia Newton general manager, Mike Ronkoske chief strategy ...
The Australasian Writers and Art Directors (AWARD) has announced the lineup of Jurors who will select the national top ...
The Independent Media Agencies of Australia (IMAA) has confirmed the speaker line-up for its inaugural Melbourne Sound-Byte ...
In an era of digital media defined by Al and first-party data, the move is a core to its Man of Many 2.0 strategy, designed ...
PHD continues to lead the New Zealand market with an estimated $US250 million in total billings for 2024, according to COMvergence’s Billings and Market Share report. OMD ranks second, close behind at ...
When a brand is referenced across trusted sources, its likelihood of appearing in AI-generated responses increases. This ...
Independent media agency This Is Flow has been awarded the media account across both markets. The agency will handle all ...