Publicis Groupe South Asia has named Paritosh Srivastava as chief executive officer (CEO) of BBH India. Srivastava will take ...

Franklin Templeton India’s vice president and head of marketing, Geetanjali Sachwani, has a personal connection to the ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs. Contact Customer ...

India’s proposed Income Tax Bill 2025 may force ad agencies to rethink WhatsApp workflows as privacy risks outpace ...

The Marcom Avenue's assistant vice president for marketing reflects on the connection between art and commentary, and how ...

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

Matt Lever left his role as chief creative officer at BMB at the end of 2023. Contact Customer Support at [email protected] or call +91 022 69047500 The Marcom Avenue's assistant vice ...

Articles written by Saumya Baijal ...

Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

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