Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large ...

In this episode the Campaign team chats to three of the night's big winners: Mother, which took home Creative Agency of the ...

While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi used a similar ...

“Once, full motion DOOH was only about putting a TV ad or trailer on a digital billboard. Then, brands began generating ...

The standard deadline is 3 April. Industry professionals in the advertising, experiences, media, marketing and tech sectors ...

Channel 4’s former Equity & Inclusion lead Maria St. Louis has joined Guerillascope with the aim of broadening accessibility for under-served businesses within the ad industry. In more than 20 years ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The company is rolling out a campaign in the UK and US for the chatbot as it tries to reduce its dependence on OpenAI. by ...

Campaign calls on government to bring in tighter regulation on OOH ads.

Campaign's analysis of the networks’ performance since tariffs were announced at the start of 2025.

The Fifth Group becomes third acquisition for Brave Bison since December 2024.