By definition, the “Peak-end rule” is about how customers remember the brand, the company and its marketing, said Patel.

McCann Worldgroup Singapore has appointed Dan Parmenter (pictured) as its new creative director on the multinational accounts ...

Planning season is hard enough as it is as consumers today making purchase decisions in a fragmented media space.

The Victoria's Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break. The surprise return ...

Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years, “Forever. Faster.

Socially-led creative agency We are Social Singapore has picked Rodrigo Mitma (pictured) as its new creative director.

Microsoft is rolling out autonomous artificial intelligence (AI) agents that can work on behalf of an individual or team. It ...

Generative artificial intelligence (AI) in the Asia Pacific region is poised to explode, at a rate of 46.47% CAGR to reach ...

Curious to find out how a tool that is largely meant for learning might be able to help you take your brand image to the next ...

This post is sponsored by Trinax. In today’s rapidly evolving digital landscape, creating customer-centric experiences has ...

Global fashion brand Tommy Hilfiger has picked Blackpink's Jisoo as its new global brand ambassador, according to an ...

Wild Space, a nature conservation organisation, is envisioning a world where humans and nature coexist in harmony with its ...