The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.” ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Dive Insight: Amid efforts to modernize its restaurants, Chili’s is also embracing nostalgia with a unique strategy for its newest permanent location. Known as the Scranton Branch, the Pennsylvania ...