Marketing Dive1d
The marketing job market: Here’s what the numbers say
It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals ...
Marketing Dive2d
Heineken turns any phone ‘boring’ to encourage IRL connection
Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a ...
Marketing Dive4d
Social Media
As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.
Marketing Dive1d
Columbia revamps creative strategy with new top marketer, agency
Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.
Marketing Dive2d
Red Lobster appoints new CMO to usher in post-bankruptcy era
Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational ...
Marketing Dive2d
ConvenientMD’s Human-Centered Rebrand Sets New Standard for Healthcare Marketing
BRIGADE’s recent rebrand of ConvenientMD, New England’s largest urgent care provider, showcases the power of a disruptive, ...
Marketing Dive4d
3 brands that understand Gen Alpha’s humor — and what they’re doing right
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO ...
Marketing Dive5d
California Pizza Kitchen’s new agency roster arrives for milestone year
The chain under new chief marketer Dawn Keller has lined up agencies Iris, Blue Engine, Acadia and Push ahead of its 40th ...
Marketing Dive2d
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
Marketing Dive2d
How — and why — this brand created an ad campaign entirely with AI
IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.
Marketing Dive4d
Emirates has the most satisfied customers among US flyers: YouGov report
Emirates has the most satisfied flyers with a 75.1 net customer satisfaction score in the past 12 months, while easyJet ...
Marketing Dive2d
Finalists Announced for 2025 Impact Awards by Givsly
The 2025 Impact Awards cover all aspects of social responsibility and aim to highlight individuals and organizations at every stage of their journey toward making a positive impact. This year’s ...