Airbnb has appointed Rebecca Van Dyck as its chief marketing officer as its current top marketer, global head of marketing ...

Distinctive brand assets can drive memory and measurable brand outcomes across digital formats in just 1.5 seconds of active ...

The potential of AI is more than just efficiencies - it could lead to brands creating their own platforms that can rival the ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

As it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

New McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...