As AI-led media investment becomes the talk of the industry (at least on the tech side), the rubber is hitting the road on the question of how much systems like Meta’s Advantage+ and Google’s PMAX ...

Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with ...

Sixty-two percent of global consumers think their personal finances will get better in the next six months, according to GWI data in WARC’s 2025 Consumer Trends Report; only 10% expect their finances ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

The impact of tariffs on toymakers Mattel and Hasbro has been less than initially expected but both are continuing to diversify their supply chains amid ongoing consumer uncertainty and the likelihood ...

AI summaries have been found to alter online behavior, according to a study published by the Pew Research Center in the United States, but some experts don’t think AI-based search will completely ...

Provides practical a roadmap for how marketers can maximize opportunity by designing for discovery as well as decision.

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

The marketing economy continues to build momentum, according to WARC’s Global Marketing Index (GMI), after global budgets returned to growth in December for the first time in 18 months. Developed by ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured.

Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions ...