James Cook believes he's worth $15 million per season, but despite two fine seasons, the Bills running back probably isn't going to get that.

"(I need) to be on the field every down,'' Bills running back James Cook says. "Keep me on the field and great things will happen."

Hall of Fame running back Marshall Faulk knows about being a complete back in the NFL and didn't hesitate with his opinion on Bills' James Cook.

They drafted backs like Devin Singletary (2019) and Zack Moss (2020), later selecting James Cook (2022) and Ray Davis (2022), and also traded for talent like Nyheim Hines (2022), and added Ty Johnson in free agency (2023).

Three years ago, the Bills would finally find their franchise running back by drafting Georgia’s James Cook at pick No. 63. Cook, 25, is coming off his best season, rushing for 1,009 yards and 16 touchdowns in 16 games.

James Cook had a tremendous third season with the Buffalo Bills leading them to claim the AFC East. The running back has entered the last year of his rookie deal and is looking forward to a big pay jump.

The Buffalo Bills face a challenging situation in their contract extension negotiations with star running back James Cook. The young playmaker’s demand for a deal averaging $15 million per year forces Buffalo to weigh his worth against the evolving market for running backs in the NFL.