Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

After the DROAM city announcement, Kanye West made a new statement on social media, revealing the launch of the YZY women's ...

In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy and Kanye West from its official website. The decision comes after months of backlash and ...

Adidas has pulled all Yeezy merchandise from its website following Kanye West’s latest Instagram rant. The rapper and designer accused the brand of continuing to profit from Yeezy products despite ...

(JTA) – The sportswear giant Adidas has decided to sell off its remaining inventory of sneakers from Kanye West’s Yeezy brand and donate the proceeds to charity. The decision comes roughly ...

Adidas erases Yeezy mentions after Kanye West claims the brand prioritized its website over Yeezy.com and ended ties.

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...

On Tuesday, January 21, the 47-year-old rapper announced via his Instagram Story that he is launching a women's clothing line as part of his Yeezy fashion collection. Kanye West aka Ye is seen on ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

Kanye West teased his upcoming Yzy women’s collection Tuesday, sharing a photo of one particularly Bianca Censori-esque design. Instagram/ye Devil in a new bodysuit. Kanye West announced he’s ...

Kanye West may not have invented the concept of self ... The 47-year-old rapper recently gave himself a major title due to the success of his Yeezy brand. Ye took to Instagram on Monday (Jan ...

Adidas reported what it said were ... formerly known as Kanye West, leading to the abrupt ending of its lucrative Yeezy shoe line. Operating profit for 2024 increased to 1.337 billion euros ...