PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Painfully chapped lips are an unfortunate side effect of dry weather, lip licking, and even some medications (like ...

Lip gloss is a cosmetic product applied to the lips to add shine, color, and a smooth texture. It is typically available in ...

Malai is a natural exfoliant which helps in removing the dead skin on the lips Read on to know how to use it for lip ...

THERE’S a reason MAC Cosmetics is one of the biggest names in the beauty industry. Now, shoppers are going wild for their ...

Best gloss: Maybelline Lifter Gloss with Hyaluronic ... Lip plumpers offer a temporary effect that is far more subtle than a more cosmetic option like lip filler. However, moisturizing lip plumper ...

Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

The balm, which retails at just £3.99 ... transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the ...